Why Car Dealerships Need a CRM

We’re living in the midst of the digital revolution, and technology now forms a part of almost everything that we do. As this technology helps us to become more connected, consumer trends and demands in the automotive industry are changing, and car dealership CRM (Customer Relationship Management) software is becoming increasingly more important.

However, despite the growing demand for greater customer service, many car dealerships are still utilizing tired or dated Dealer Management Systems. Nowadays, a dedicated car dealership CRM solution can transform your business, helping you to streamline your processes and stay ahead of your competitors.
Still not sure if your dealership needs a CRM system? We have taken a closer look at some of the biggest benefits:

  1. Greater customer insights
    One of the most significant benefits of an automotive CRM system is that it gives you far greater insight into your customers. A dedicated dealership CRM can let you create in-depth profiles of your customers, providing information on their age, gender, preferences, income, and buying history. With this information, you can tailor your marketing campaigns accordingly, boosting your sales in the process.
    This insight into each customer also allows you to create more personalized communications, helping to build a closer connection and improve customer loyalty.
  2. Streamline your business
    Incorporating a dealership CRM system into your business can also help you streamline and automate a wide range of tasks, saving you time and money. These systems can automate the process of creating and sending automatic customer reminders on things such as servicing, new offers, and much more.
    A dealership CRM system is not just about streamlining outgoing communications, though. You can also manage all incoming inquiries, allowing you to quickly schedule follow-up calls on leads and information requests. This ensures you are able to effectively manage your entire customer lifecycle in the most efficient way possible.
  3. All-in-one system
    Are you tired of having to manage multiple systems? An automotive CRM is an all-in-one system designed to help you manage your customer relations and communications from a single platform. You will be able to create email templates or organic messages, write and send SMS messages and automated responses, and even call them using the built-in phone system.
    This all-in-one system, combined with the automated features, ensures you are able to quickly and efficiently stay connected with your customers. The more personalized and optimized your communication strategy is, the greater your conversions and ability to cross-sell.
  4. Increase productivity
    When your sales team is able to have complete insight into your customers and leads in a single all-in-one solution, it significantly improves their productivity. They will no longer have to waste time completing time-consuming administrative tasks or searching through databases.
    Instead, they will have everything they need within a few clicks of the screen, ensuring they can act quickly on new leads, follow up with requests, and maximize customer experience.

Are you looking for an automotive CRM system?

Are you looking to add a dealership CRM system to your business? Here at Get My Auto, our user-friendly solution has been specifically designed to help you streamline your dealership and stay ahead of your competitors.
Incredibly quick to set up, we also offer our customers in-depth support, ensuring our team is always there for you when you need them. Want to find out how we can help you? Get in touch with Get My Auto today!