Seven Must-Haves in an Automotive CRM

When it comes to running your car dealership, incorporating the right Customer Relationship Management (CRM) system is essential. The right solution can help you to transform your business and maximize your relationship with customers, as well as allowing you to streamline your processes, and drive more sales. 


However, finding the right automotive CRM system for your business is tough. That is why we have taken a closer look at the seven must-have features for the software:

1) Ease of integration 

A typical automotive dealer will have multiple support systems, each holding information and processes related to your customers. That is why you want to ensure that the automotive CRM software you adopt is able to be easily integrated into your business. 

This will ensure that you are able to maintain your systems effectively, and utilizing a CRM system that does not integrate will only lead to increased costs and timeframes. 

2) Ease of scalability 

Your business is constantly changing, and using a one-size-fits-all CRM solution will not give you the support you need. You will want to use a system that allows you to scale and grow your business. This not only means giving you the ability to add more users but also giving you real-time support and updated on databases and interaction channels. 

3) Business Process Integration 

Business Process Integration is a crucial part of an automotive CRM system and determines your customer’s entire life cycle with your brand. The right solution will allow you to offer consistent, efficient, and reliable services through a single unified solution. 

Not only will this give you better customer interaction, but it will also help you to lower your costs and improve productivity. 

4) Convenience and accessibility 

In this fast-paced digital environment, we are all connected to the world around us through a myriad of devices. From smartphones and tablets to desktop computers, you want to ensure that your automotive CRM system is able to be used across a wide range of devices. 

This will help your team to quickly access your customer information, no matter where they might be operating from. 

5) Sales and marketing process automation 

Sales and marketing are essential to the success of your business, and you will want to ensure that your CRM system is able to run your campaigns from start to finish. This one-stop-shop will help you to easily manage the campaign while also providing you with in-depth analytics so you can clearly see how your marketing efforts are performing. 

6) Ease of use 

Of course, while you will want your automotive CRM solution to be packed with all of the advanced features that you need to take your business to the next level, you also want it to be easy to use. A complex system will only make your employee’s job harder and slow down productivity, so make sure your option is accessible and simple to use for everyone. 

7) Actionable data 

An automotive CRM solution is designed to help you increase the efficiency of your business and cut costs. To do this effectively, you need key information that allows your team to make quick and confident decisions to maximize engagement with your customers. This means you need to ensure that your system is giving you actionable and useable data in real-time.

Looking for an automotive CRM system?

Are you looking to incorporate an automotive CRM system into your business? Here at Get My Auto, our innovative solution is packed with the latest features designed to help you take your business to the next level. 

Get My Auto has all of these features and more, giving you everything you need to manage and market your dealership online. Want to find out more? Get in touch and schedule a demo today!