How Used Car Dealers Can Use Facebook

Facebook is an invaluable channel for connecting with people—and that makes it intrinsically useful for used car dealerships. After all, selling a car always comes down to establishing a rapport with your customer, convincing them that they can trust you, that you have the best vehicle to fit their needs. Facebook is another way to facilitate those all-important relationships—but of course, you have to know how to use Facebook right.

Easier said than done? Not necessarily. In fact, there are some steps you can follow to ensure that your used car dealership’s Facebook page is truly poised to deliver results.

Tips for Used Car Marketing on Facebook

Optimize your profile. A lot of people use Facebook essentially as a search engine, a way to find local businesses. It’s important that you position your company Facebook page to be found, which means completely filling out all your contact information, consistent with the way it’s listed on your website. Also, make sure you complete the bio/about sections of the profile. Use keywords related to what you do—used cars, used vehicle sales, etc.—as naturally and organically as possible.

Create a Facebook landing page. Meanwhile, on your company website, you need to have a special landing page that welcomes people who find your site through Facebook. Use this landing page in conjunction with promoted posts and Facebook ads. Make sure it has content that leads users further down the sales funnel, with a strong call to action.

Post content every day. A good Facebook page attracts its own online community. To maintain that kind of community, you’ll need to offer some new content each day. Some of this can be promotional—information about new vehicles in your inventory, new sales and promotions, etc.—but also make sure you include some informational content. Consider some videos or articles about car care, vehicle maintenance, safe driving, how to save money on auto insurance, etc.

Put some money into Facebook ads. You’ll get the best results from your Facebook page if you invest in some paid posts. Facebook’s ad platform will actually allow you to target your ads pretty precisely, so these ads can be quite effective! Remember to direct them back to your landing page.

Share content, and encourage your team members to do the same. The more people engage with your content, the more your page will show up in newsfeeds. Ask all your employees to help by sharing the content from their personal Facebook accounts.

Get Help with Facebook Marketing

And, when you are ready to take your Facebook marketing to the next level, reach out to the professionals. At Get My Auto, we are experienced in landing page development, Facebook ad strategy, and even content creation. We’d love to help your dealership use Facebook to get customers and close sales.

Learn more about our services today. Contact Get My Auto to schedule a consultation.