Are you doing everything you should be doing to market your used car dealership? And conversely, are you doing anything that’s not generating real benefits for your business? Consider this dealership marketing checklist—our quick guide to all the essentials. So […]
No matter how robust your dealership marketing is, you’re ultimately going to need a sales team to help close the deal and facilitate conversions. Not all sales reps are created equal, of course—so how can you identify the real stars? […]
For used car dealerships, Craigslist can be either a blessing or a curse. Sloppy or poorly executed ads can waste time and send potential buyers scurrying—but with the right approach, you can use Craigslist to move inventory and get more […]
These days, virtually every business has a presence on social media. Your dealership is no doubt among them. But simply having a social media presence isn’t enough. You’ve got to use that social media presence strategically in order for it […]
We live in an era of easy, convenient digital communication. Nevertheless, there are really only a handful of ways in which consumers will contact your used car dealership—and picking up the phone to call you is at the very top […]
Your dealership website plays a key role in the sales process. Today, most buyers do online research before they commit to a particular make, model, or dealership. What you need, then, is a website that can be easily found by […]
Do other blogs and websites link to your dealership page? If not, it may be a goal worth pursuing. Winning backlinks from other, reputable websites can be a boon to your digital marketing strategy, casting your dealership website as an […]
There’s a lot of merit to having a regularly-updated dealership blog. A blog can help you: Establish thought leadership Earn the trust of your customers Achieve better SEO results Educate and inform potential buyers Subtly highlight the value your dealership […]
For used car dealerships, Craigslist can be a powerful tool for advertising inventory. It comes with many benefits, but also a few significant hurdles. One such hurdle is that, if you don’t have the right strategy, your posts can get […]
Launching a new business is always risky—and starting your own used car dealership is no exception. While there’s ample opportunity for success, there are also a few common errors that can derail your business. You’ll want to know what those […]