Landing pages can be invaluable to your dealership’s digital marketing approach—yet all too often, these key pieces of online real estate are underutilized, if not altogether ignored. Maybe you’ve never even heard of a landing page. Basically, it’s a Web […]
It’s been a tough few months for Facebook. Following a major scandal over their sale of users’ personal information, Facebook has been put through the paces over its privacy policies—and ultimately, Mark Zuckerberg himself was hauled in to Congress to […]
Craigslist is your used car dealership’s secret weapon—an invaluable tool for showcasing your inventory and connecting with motivated buyers. After all, Craigslist shoppers tend to make decisions quicker, and generate higher overall conversion rates, than the average consumer. But of […]
You’re probably aware that, in order for your used car dealership to succeed, it’s got to connect with consumers online—because there’s where most buyers turn for information about vehicles and sellers. You may also know that these online connections don’t […]
With all the expenses that come with owning, operating, and promoting your used car dealership, it’s worth asking: Is it really necessary to invest in an SEO endeavor? The short answer is yes. SEO can benefit your used car business […]
If you want your spouse or your teenage son or daughter to run the trash outside, you can’t just assume they’ll do it; generally speaking, you have to ask them. And in much the same way, if you want visitors […]
Launching any kind of a new business is daunting—and starting a used car dealership is no exception. As you set up your showroom, make sure you’re aware of some of the most common startup mistakes that impact used car dealerships. […]
There’s no such thing as a product that sells itself. That’s especially true in auto sales. No matter how sleek and shiny your inventory may be, buyers always have plenty of options and plenty of ways to say no. Your […]
It’s official: Most Internet access takes place on mobile devices, not desktop computers—which means that your dealership website has to be mobile-ready if it’s going to be effective at all. That’s not mere speculation, either. Google has formally announced that, […]
Ideally, your used car dealership website functions as a 24/7 lead generating machine, prompting interested local buyers to call, email, or simply show up at your showroom ready to test drive some cars. But of course, it doesn’t always work […]