We all know the stereotypes people have concerning used car dealerships. Used car dealers are often assumed to be sketchy or shady—an unfair cliché that nevertheless makes many buyers reluctant. It’s critical to the success of any dealership to dispel […]
Ideally, your dealership website is like a 24/7 sales representative—constantly educating buyers, sharing your value proposition, and nurturing them through the sales funnel. More specifically, a good used car dealership website is easily discovered by search engine users, and gives […]
Every used car dealership wants its phones ringing off the hook, flooded with inquiries from potential customers. A good marketing campaign will get you those calls—but calls alone are not enough! Your job is to turn those calls into actual […]
Auto dealers can’t afford to ignore search engine optimization (SEO), which can spell the difference between being highly visible to online consumers versus being virtually invisible. The question is, what are some practical things you can do to step up […]
Craigslist can be a powerful avenue for selling your used car inventory—but those ads won’t write themselves. It takes strategy and a little effort to write Craigslist ads that get the job done. And all too often, dealers jeopardize their […]
Do you feel the need for speed? If not, you should—at least where your website is concerned. It’s always been important for your dealership website to load quickly and efficiently—but it’s just become more pressing than ever. In this post, […]
Are you doing everything you should be doing to market your used car dealership? And conversely, are you doing anything that’s not generating real benefits for your business? Consider this dealership marketing checklist—our quick guide to all the essentials. So […]
No matter how robust your dealership marketing is, you’re ultimately going to need a sales team to help close the deal and facilitate conversions. Not all sales reps are created equal, of course—so how can you identify the real stars? […]
For used car dealerships, Craigslist can be either a blessing or a curse. Sloppy or poorly executed ads can waste time and send potential buyers scurrying—but with the right approach, you can use Craigslist to move inventory and get more […]
These days, virtually every business has a presence on social media. Your dealership is no doubt among them. But simply having a social media presence isn’t enough. You’ve got to use that social media presence strategically in order for it […]