Content marketing can be a powerful tool for your used car dealership. By distributing information about the car buying, financing, or upkeep processes, you can earn trust, establish thought leadership, and turn your dealership website into a resource hub. Not […]
Headlines are among the most important pieces of online content you’ll ever write. Headlines create the first impression that readers have of your content, and without strong and compelling ones, most readers won’t click through or spend any kind of […]
What separates an effective dealership marketing strategy from a lackluster one? There’s no one answer to that question; a smart dealership marketing strategy is, by its very nature, diverse, holistic, and robust. There are several things that smart dealers do […]
It’s been a rough few months for Facebook. Not only has the company faced renewed Congressional scrutiny and a declining public image, all stemming from its privacy- and data-harvesting scandals, but Facebook’s newsfeed algorithms no longer emphasize organic reach the […]
It’s been a tough few months for Facebook. Following a major scandal over their sale of users’ personal information, Facebook has been put through the paces over its privacy policies—and ultimately, Mark Zuckerberg himself was hauled in to Congress to […]
Craigslist is your used car dealership’s secret weapon—an invaluable tool for showcasing your inventory and connecting with motivated buyers. After all, Craigslist shoppers tend to make decisions quicker, and generate higher overall conversion rates, than the average consumer. But of […]
If you want your spouse or your teenage son or daughter to run the trash outside, you can’t just assume they’ll do it; generally speaking, you have to ask them. And in much the same way, if you want visitors […]
Launching any kind of a new business is daunting—and starting a used car dealership is no exception. As you set up your showroom, make sure you’re aware of some of the most common startup mistakes that impact used car dealerships. […]
There are various strategies for bringing traffic to your dealership website, including both paid and earned traffic. When we talk about paid traffic, we’re talking about PPC ads—an important part of your dealership marketing approach, but not what we’re focusing […]
Once upon a time, press releases were considered to be invaluable for local SEO. They are not as popular as they used to be, and some marketing professionals ignore them altogether. In our opinion, though, press releases can be invaluable […]