Your website will likely create the first impression that most buyers have of your dealership—so obviously, you want to make that impression positive. One way to do that is to ensure that your dealership website offers real value. It shouldn’t […]
It’s important for your dealership to have a well-designed website. Good website design helps with SEO rankings; it lends prestige to your brand; and it can actually help you generate more appointments, more calls, and more sales. This last point […]
Facebook can be an invaluable platform for connecting with buyers and establishing your dealership’s credibility. Of course, it can also be a time-waster and a money sink. It all comes down to how well you use Facebook—what you do on […]
Content marketing can be a powerful tool for your used car dealership. By distributing information about the car buying, financing, or upkeep processes, you can earn trust, establish thought leadership, and turn your dealership website into a resource hub. Not […]
Headlines are among the most important pieces of online content you’ll ever write. Headlines create the first impression that readers have of your content, and without strong and compelling ones, most readers won’t click through or spend any kind of […]
What separates an effective dealership marketing strategy from a lackluster one? There’s no one answer to that question; a smart dealership marketing strategy is, by its very nature, diverse, holistic, and robust. There are several things that smart dealers do […]
It’s been a rough few months for Facebook. Not only has the company faced renewed Congressional scrutiny and a declining public image, all stemming from its privacy- and data-harvesting scandals, but Facebook’s newsfeed algorithms no longer emphasize organic reach the […]
It’s been a tough few months for Facebook. Following a major scandal over their sale of users’ personal information, Facebook has been put through the paces over its privacy policies—and ultimately, Mark Zuckerberg himself was hauled in to Congress to […]
Craigslist is your used car dealership’s secret weapon—an invaluable tool for showcasing your inventory and connecting with motivated buyers. After all, Craigslist shoppers tend to make decisions quicker, and generate higher overall conversion rates, than the average consumer. But of […]
If you want your spouse or your teenage son or daughter to run the trash outside, you can’t just assume they’ll do it; generally speaking, you have to ask them. And in much the same way, if you want visitors […]