While Craigslist is no longer a flashy or widely-hyped online destination, the simple truth is that it’s still one of the most popular websites in existence; it’s still a prime channel for online retail; and it’s still a must-use resource for your used car dealership.
To get the most out of Craigslist, you have to know how to structure a compelling and persuasive ad. There are a few components that are absolutely critical here. Get My Auto reviews them, in the paragraphs below.
Your Craigslist Ads: A Checklist for Dealers
The technical specs of the auto.
Obviously, you’ll want to make sure that you list pertinent details about whatever vehicle you’re trying to sell—make, model, mileage, and price. Also, be sure to highlight some of the key selling points. You don’t have to mention every last detail about the car, and in fact we don’t recommend it—but do play up the major features and the biggest perks.
Information about your used car dealership.
Remember that you’re not just selling the car; you’re also selling your dealership. The person viewing your ad may not be interested in that particular model, so be sure you give them a reason to call you, head to your website, or come down to the showroom to see what else you have to offer. Highlight the biggest selling points of your dealership, and play up the trust factor—awards, customer satisfaction scores, positive online reviews, etc.
Make sure you include photos!
Take a few good photos to show off your inventory—including some pictures from different angles, the interiors, under the hood, etc. We recommend taking pictures somewhere scenic and green—not just inside a stuffed garage or in your dealership showroom. Images like those can quickly grow tedious.
Always offer a call to action.
Don’t make the assumption that your readers will know what to do. Tell them, straight-up. Your call to action can be as simple as: Call us today to learn more! But always provide your readers with the next action step.
Don’t forget your contact information.
Of course, if you’re going to ask people to call you or to visit your website, you’ll want to make sure you provide a phone number (hooked up to your call tracking software) and website address. It sounds obvious, yet you’d be surprised how often this information is neglected!
Discover the Simplest Approach to Effective Craigslist Ads
If you still wonder how you can ensure that your ads are clean, clear, and effective, look no further than to our Craigslist Wizard app—a program designed by Get My Auto to lead used car dealers down the right path, and to make it simple and breezy for them to develop their Craigslist ad copy.
Learn more about Craigslist Wizard by reaching out to the marketing team at Get My Auto.