A simple truth: There’s no such thing as a car that sells itself. As you strive to move inventory at your used car dealership, you’ve got to invest in marketing and promotion—but choosing just how you’ll market can be something […]
It’s a scenario that used car sales reps know all too well: You’ve just spent several minutes talking with a potential buyer, only to have them say they need to go home and think about their decision rather than signing […]
When it comes to marketing your used car dealership, nothing’s more central than your website—your online showroom, your virtual billboard, the first impression potential buyers will have of your business. Dealer websites are so important, in fact, that we recommend […]
For used car dealerships, there is a practically limitless number of marketing tools and resources out there. The problem is, your marketing budget isn’t limitless—so how do you determine which marketing tools are worthy of your investment? There are a […]
Generally speaking, the fall season is a sluggish one for auto sales—at least compared with the brisk sales pace of summer. Most dealerships plan for their numbers to fall a bit once school’s back in session and the weather turns […]