Selling a used car always involves some give and take. Sales reps can’t expect to be pushy and aggressive and make any progress; it’s far wiser to spend time building a rapport, understand the customer’s needs, and tailor your sales […]
One of the core functions of the independent auto sales rep is to follow up with leads. When you receive information from an interested buyer—via your website, a social media platform, or even a Craigslist post—it’s vital to make a […]
Should your dealership be focusing more on the sale of accessories? There’s certainly an argument to be made for it. Consider some of these figures, from a recent Auto News article: – Auto accessories generate more than $40 billion each year. […]
There is a common assumption among dealerships that the best way to reach more consumers is to lower prices—slashing those sticker costs in order to outflank the competition. It’s a race to the bottom, and in the past it may […]
Dealer marketing efforts tend to focus on bringing new customers into the showroom—and that’s obviously important. A new customer focus alone is not enough to grow a dealership, however. There also needs to be an effort made toward customer retention—ensuring […]
Today’s auto sales landscape is a volatile, often unpredictable one—and independent dealerships face many challenges as they seek to capture and convert leads. Some of these obstacles are the expected ones—hurdles that stem from the competition, or from changes to […]
Are you familiar with the Seven Car Club theory? A recent Dealer Marketing article summarizes it pretty well. The idea is that, at every car dealership, there are basically three types of sales representatives. First, there are the overachievers—the people […]