Online reviews—particularly on Google—can be a major asset to your used car dealership. They help instill trust, they boost your SEO visibility, and they can give you an edge over the competition. Unless, of course, those reviews are negative, in […]
Selling used cars requires you to have a certain set of skills—and whether you’re a veteran or it’s your first day on the lot, it’s important to keep those skills sharp. The list below is by no means an exhaustive […]
As any dealer knows, used cars don’t sell themselves. If you want to move inventory, you need a sales team that can close some deals and get customers behind the wheel. Yet even the most seasoned used car sales team […]
Interested in being your own boss? Selling cars is one way to do it. As with any other entrepreneurial endeavor, however, it is important to do your homework and make sure you check off all the right boxes. In this […]
There is no magic formula for selling used cars—no replacement for hard work and sound strategy. There are, however, some basic premises that all successful sales pros share—some attitudes that can enhance your ability to connect and ultimately to convert. […]
For your auto dealership, first impressions are paramount. It’s utterly critical that you make your customers feel safe, welcome, and understood the moment they walk in the door. And a big part of that boils down to how you greet […]
Every used car dealership wants its phones ringing off the hook, flooded with inquiries from potential customers. A good marketing campaign will get you those calls—but calls alone are not enough! Your job is to turn those calls into actual […]
Launching a new business is always risky—and starting your own used car dealership is no exception. While there’s ample opportunity for success, there are also a few common errors that can derail your business. You’ll want to know what those […]
Every used car dealership needs proficiency in car photography. In order to advertise your inventory on Facebook, on Craigslist, or simply on your dealership website, you need to capture some good images. Of course, not all automotive photography is created […]
Selling a used car always involves some give and take. Sales reps can’t expect to be pushy and aggressive and make any progress; it’s far wiser to spend time building a rapport, understand the customer’s needs, and tailor your sales […]