Looking to bring more foot traffic to your lot? More online traffic to your website? More inquiries? More conversions? More benefit to your bottom line? It all comes down to marketing—and for used car dealers, there are always ways to make marketing more effective. In this post, we’ll offer 10 simple steps you could take today, all of which can yield significant bottom line benefits.
10 Steps for Improving Dealership Marketing
- 1Make your website mobile friendly.To accommodate online search engine users, you must have a site that’s easy to use and to navigate across all device types. Test your site today, and if it’s not mobile optimized, contact your Web developer ASAP.
- 2Start using Craigslist.A well-craftedCraigslistpost can be a great way to get people calling your dealership. Plus, you can use the Craigslist Wizard app, from Get My Auto, to make sure your ads are optimized for success.
- 3Embrace email marketing.Start building a database of customer emails, and keep in touch with people through monthly updates. A newsletter can be effective for simply keeping your dealership visible to potential or recurring buyers.
- 4Spruce up your dealership.Curb appeal is everything! Make sure your dealership looks truly welcoming. Keep it clean and well-organized, with effective lighting and signage.
- 5Start tracking your results.Any digital marketing efforts—whethersocial media, email, SEO, or Craigslist—should be monitored and measured. Ensure you have the proper analytics in place. Note that the Craigslist Wizard comes with powerful tracking functions built in!
- 6Use live chat.Help yourdealership websiteto be useful—and human. Start a live chat function, and let interested buyers connect with customer service representatives.
- 7Start a blog.Helpfulblogposts, guiding buyers through the process of vehicle ownership and maintenance, can go a long way toward building trust and instilling consumer confidence.
- 8Use video.Like blogs, videos can be powerful ways of educating your buyers—helping them feel comfortable buying a vehicle from you.
- 9Write compelling calls to action.Every page of your site should have a clear, concisecall to action—inviting buyers to either call or come down to your dealership to look at vehicles!
- 10Post customer testimonials.Your website needs trust signifiers—and the best ones are the ones generated by actual customers. Create a testimonials page today!
What’s the Next Step for Your Dealership Marketing?
Think about where you want your dealership marketing to go next—and if you need a consultation, don’t hesitate to call the dealership marketing pros here at
. Our Orange County based agency works exclusively with used car dealers, and we’d love to show you how our services get results. Reach out to us today to start a conversation.
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