AI BDC Case Study · 5-Store Michigan Dealer Group
164 test drives booked.
While the lot was closed.
Twins Auto Sales runs five stores across Michigan. They were leaking deals every night after close, just like you probably are. Then they let Ava work every lead, around the clock. Here is exactly what happened, with the receipts.
- 164
- test drives Ava booked
- 3,820
- missed leads Ava jumped on
- 151
- cars sold with Ava working the lead
How Twins Auto Sales used an AI BDC to book 164 test drives
Twins Auto Sales, a five-store independent dealer group in Michigan, runs Get My Auto’s Ava as an AI BDC: an assistant that texts car buyers 24/7, follows up automatically, and re-engages cold leads. The result, in 2026 so far: 164 test drives booked from leads the team used to lose, and Ava helping sell 151 cars. Here’s the story, with the receipts.
Let me tell you about the leads you never knew you lost.
Here is the uncomfortable part about running a lot. Your busiest lead hours are the hours nobody is working.
Friday night. Sunday morning. The middle of a Tuesday when the whole team is buried.
A customer fills out a form. Nobody answers. By Monday they already bought somewhere else, and you never even knew they were there.
That was Twins Auto Sales too. Five stores across Michigan. Same leak as everybody.
“A lead would come in Friday night or Sunday morning. It probably wouldn’t get touched until Monday, 10:30, 11 o’clock, by the time the salesmen got in.”
Then Allen turned on Ava.
Now the second a lead comes in, day or night, Ava answers.
She knows your inventory. She sends the Carfax. She drops the financing link. She books the test drive. And the moment somebody is ready to buy, she taps your team on the shoulder.
Your people stop babysitting an inbox and get back to what they are actually good at. Selling cars to the folks standing on the lot.
“The beauty of Ava is that that customer is not going to wait. Somebody is going to interact with that customer.”
The guy who drove in from Indiana.
Real story. Allen is slammed. Deals everywhere. And he completely misses a lead, a guy driving all the way in from Indiana for a 2020 Honda Accord.
Old Allen? That deal drives back to Indiana.
But Ava had been working the customer all day, and kept pinging Allen that the guy was on the road and needed to know the car was still there. Allen jumps in, sends the out the door number, and signs it.
“I’d completely missed that customer. Ava notified me throughout the day, and we were able to convert a lead into a deal. It happens almost daily.”
He’s not exaggerating. Across the five stores this year, Ava has jumped on 3,820 missed leads just like that one.
She never lets a lead die
Most dealers quit a lead after two texts. Ava doesn’t quit.
When a customer goes quiet, or says “I’ll be ready next month,” your team moves on. Ava keeps working that lead, on a cadence you control, for as long as it takes, until they buy or tell her to stop.
And when a customer asks for a callback in two weeks, Ava sets the reminder and follows up on the day, even when the salesperson forgets.
“It’s been a great help keeping customers engaged.”
Frequent at first, then spaced out over time, so a quiet lead stays warm without feeling spammed.
Here is the part that surprised even Allen.
He will be straight with you. At first he figured an AI would just make his salesmen lazy. The opposite happened. It gave them their day back.
And get this. Sometimes he reads the texts Ava sent his own customers and swears he wrote them himself.
“Sometimes I read these messages and I truly think it’s me.”
“It’s really opening up a lot of time for my salesmen to do what they do best.”
The handoff
The best part? Ava knows when to get out of the way.
The moment a question is over her head, or a buyer is ready to talk real numbers, Ava hands the conversation straight to your team. No dropped balls. No robot stonewalling a customer who is ready to buy.
“When a customer has a question Ava can’t answer, it always redirects them to management. ‘Give me just a few minutes and I’ll have somebody from our management team reach out to you.’”
The receipts
We don’t do vague around here.
Add it all up across Twins Auto Sales this year. Every number is a real person with real money, and it all rolls down to one thing: cars out the door.
Who is covering your leads, by the hour
a normal day, midnight to midnight
Everything outside that white block is where your leads used to go cold. Now Ava has it.
Source: Get My Auto CRM and AVA performance data, Twins Auto Sales group, January to June 2026, totaled across the five stores running Ava. “Ava working the lead” means the sold customer’s record carries an Ava text, email, or call. “Missed leads” means a customer replied before the team got to them, so Ava stepped in.
“Get My Auto CRM along with Ava, I highly recommend it. I’ve been doing business with them at least three years, and honestly, never once have I been disappointed.”
Allen Sareini, General Manager · Twins Auto Sales, Lansing MI
Frequently asked questions
Ava works as an always-on digital BDC: it answers every lead 24/7 over text and email, follows up on schedule, and re-engages cold leads, then hands hot buyers to your team to close.
Ava restarts the conversation with old and missed leads on a cadence you control, answering buying questions and booking test drives, so deals you would have lost get a second chance.
Yes. Ava answers every lead the moment it arrives, including nights and weekends when the team is off.
Ava answers leads 24/7, searches your live inventory, sends photos, links, and Carfax, books and reschedules test drives, follows up on the day you promised, re-engages cold leads, and hands hot or tricky leads to a person.
Keep reading
Want this running on your lot?
Stop letting your best leads die in the after hours gap. Ava works the nights, the weekends, and the busy days your team can’t. Come see her do it on your own inventory.
P.S. Those leads are coming in tonight whether somebody answers or not. The only question is who they end up talking to. For most dealers, the honest answer is nobody. For Twins, it’s Ava. And this year, Ava helped sell 151 cars.