It’s been a tough few months for Facebook. Following a major scandal over their sale of users’ personal information, Facebook has been put through the paces over its privacy policies—and ultimately, Mark Zuckerberg himself was hauled in to Congress to offer testimony. As a result, many individuals have pledged their commitment to deleting Facebook from their phones or terminating their accounts altogether. It’s enough to raise the question: Is Facebook still a smart place to spend advertising dollars?
Facebook Ads for Auto Dealers
At Get My Auto, we have long maintained that
is one of the truly essential platforms for marketing used car dealerships—and we believe that it remains so. Despite some bad publicity and a slight downturn in the total user base, Facebook remains the best venue for reaching a lot of people at once.
What’s more, Facebook offers some specific benefits that no other social platform can compete with. Among them:
- 1Facebook offers incredible microtargeting options.Advertisers can use Facebook’s robust data and its innumerable targeting options to filter and hone their audience—ensuring that they are only displaying their ads to the right people. Dealerships can refine their audience by geography, by income, by age group, by hobbies and interests, and even by previous automotive purchases. In short, you can ensure that your used cardealership adsare never wasted.
- 2Facebook influences purchasing decisions.Another important aspect of Facebook is that, according to study after study and survey after survey, it has a big impact on consumers’ purchasing decisions. No other social network even comes close. The concept of social proof—i.e. seeing that your friends or family like a certain dealership—is especially powerful. When combined withmicrotargeting, it empowers your dealership to create some truly effective ads.
- 3Facebook Ads works well within a broader marketing framework.A final note is thatFacebook’s adplatform provides enough flexibility and enough precision that you can easily integrate it with your other marketing endeavors—including organic Facebook reach—to accomplish a very particular set of marketing goals. That versatility is something that other social networks can’t provide.
Using Facebook Ads to Market Your Dealership
Nobody will deny that Facebook’s lost some of its luster, and there is certainly reason for the platform’s investors to be anxious. As for advertisers, though—and used car dealerships in particular—Facebook remains an essential tool.
We’d love to help you set a Facebook Ads strategy in place, and to advise on how Facebook works within the broader context of your dealership marketing. Reach out to
to have that conversation today.
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