Does Your Dealership Get Positive Online Reviews?

So what can your dealership do to make a strong first impression? One proactive step you can take is to seek five-star online . Consider that, when given the option between your dealership and a neighboring one, many buyers will look at reviews as the deciding factor; if you have a perfect score but the competition has a single star, you’ll likely win out. Of course, the inverse is also true. The question is, how can you amass positive scores and rave reviews for your auto dealership—on Google, Facebook, Yelp, and beyond?

Here are a few strategies we recommend: . Know where people are leaving feedback for your dealership, and make sure you check in every day or two to see if any new ones have come in. Awareness is the first step! When you receive positive feedback, offer a quick word of thanks. When you receive criticism, try your best to offer customer service. See what you can do to make things right, without letting yourself get heated or angry. Send emails to your best, most loyal customers—repeat buyers—and ask them if they will help you out by leaving you a quick, five-star review. Be candid about how much it matters to you. You can even offer an incentive, like a $5 Starbucks gift card, for everyone who leaves a review. Make sure people who want to leave you reviews can do so with great ease. Post a link to your Google or Facebook reviews from your . Consider embedding a link in email signatures, too. Ultimately, the best way to win good reviews is to provide each customer with a positive experience—and to gently remind them of how much you covet their honest feedback.

Reviews aren’t just matters of personal vanity. They can have a big, bottom-line impact on your dealership, precisely because they shape consumer perceptions. Taking a proactive approach to online reviews is crucial. It’s also part of the bigger picture of dealership marketing—something Get My Auto knows a thing or two about. We’d love to help you develop and implement a robust, multi-faceted online marketing strategy for your dealership, one that encompasses reviews and so much more. Start the process by contacting today.