For independent auto dealerships, being found by local consumers is essential—and that means an emphasis on localized SEO is non-negotiable. Generally speaking, this is something that requires time and dedication, yet there are a few simple ways you can improve your dealership’s local search presence right now.
Tip #1. Get a Listing on Google My Business
When it comes to building a local search presence, this is truly the ground floor. You can sign up for a Google My Business account for free, and input your company’s local address and phone number. This free tool from Google helps your company to show up in more retail-oriented searches, including Map searches.
Ensure that your profile is complete, and that you keep it up to date; for example, if your dealership’s hours of operation change, update your Google My Business page. Also ensure you display your NAP information (name, address, and phone number) consistently across your website, all social media profiles, and your Google My Business page.
Tip #2. Implement Scheme Markup
This one is a little more technical, and may require you to watch an online tutorial—or else just reach out to your website development team.
Schema markup is a bit of HTML code you can add to your site behind-the-scenes, allowing you to display important information—including ratings and reviews, price points, location, phone number, and more—within your Google search listings. This can be a huge boost to your localized SEO!
Tip #3. Add Geographically Specific Keywords
You don’t want to overdo it. Your website content should still read naturally. But, if you can organically weave geographic keywords into your content, that will certainly help. Be as specific as you can—citing your city or even a specific neighborhood works better than just listing your state.
There are plenty of places where you can add keywords, but some of the most effective ones include title tags, headers, meta descriptions, and your URLs. The effect of all this? It tells Google what the relevant geographies are for you and your customers, and helps Google classify your page accordingly.
Tip #4. Get Listed in Directories
Getting citations—that is, links from other reputable websites—is one of the best things you can do for your local SEO efforts. One place to start: Get listed in local directories.
You may have a lot of options here, just depending on your location. Your city or town’s Chambers of Commerce page, for example, may have a small business listing. Look for directories of other local automotive professionals, too, and apply for a citation there.
Time to Call in the Pros?
Already done all four of these things? Ready to take your SEO efforts to the next level? It’s time to call Get My Auto. Our automotive marketing professionals are here to help your dealership succeed, all by connecting you to local customers. Learn more by reaching out to Get My Auto today!