These days, most used car dealerships have their own websites. The question is, is your dealership website doing everything it should? More than a mere online placeholder, an effective website should accomplish several different tasks—building search engine visibility, educating potential […]
Marketing a used car dealership can be a full-time job unto itself—and as such, it’s not surprising that many dealerships seek outside counsel. Working with a marketing firm can be an effective way to build your brand and boost your […]
For used car dealerships, Craigslist represents the very best way to connect with highly motivated, local buyers. With that said, strategy is everything—and your dealership’s Craigslist results are highly dependent on the effort and insight you put forth. In this […]
At Get My Auto, we’re big boosters for Craigslist. We know from experience that used car dealerships can derive a lot of benefits from advertising their inventory on this platform; indeed, Craigslist is one of your most direct forms of […]
If you’ve been reading the Get My Auto marketing blog for long, you know that we’re strong proponents of Craigslist. We believe that, when used correctly, it can be a powerful tool for dealerships looking to connect with customers and […]
At Get My Auto, we are constantly championing the value of Craigslist. For used car dealerships, this platform is an invaluable way to connect with motivated buyers, and it’s been proven effective in increasing appointments and sales. But you can’t […]
Selling used cars requires you to have a certain set of skills—and whether you’re a veteran or it’s your first day on the lot, it’s important to keep those skills sharp. The list below is by no means an exhaustive […]
Through engaging online content, such as blog posts and white papers, your dealership can connect with its target audience, provide them with valuable information, earn trust, and establish thought leadership. But there’s more to an effective content marketing campaign than […]
One of the greatest challenges in opening a used car dealership is kickstarting your marketing efforts. When your dealership is brand new, it has no brand presence, no name recognition to fall back on—so you literally have to build all […]